Nike’s Sales Rise 10% on Higher Spending on Sneakers and Apparel

Nike's sales have risen to a near all-time high. This is caused by a few things. Nike has begun to sell their products directly to the customer. This means they are now selling their products on websites like amazon in addition to large retailers like nordstrom or macy's. The rise in sales has also come after the release of their new campaign featuring Colin Kaepernick. Many people were upset by this campaign and were defacing their nike gear and vowing to boycott the company. Although there was an initial decline in sales, it has still continued to rise in a positive manner.